Once I had made a lino print, I sketched out some ways in which the 'W' could be turned into a logo and into a full identity for the magazine. I took the idea of four seasons and four corners, and added the four L shapes as shown above. This helped to hold the logo together, and to turn it into a more refined design.
Carrying on with the theme of four corners, I created 3 icons - a tree a mountain and a bike - and arranged them around the W. The fourth corner is taken up with the issue number.
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