I have decided to update my brief as ideas develop in my head. I think that this will make it easier for me to create an outcome that I can really enjoy and get the most of.

I previously chose to create a holiday company for an event in the Alps, and the promotion for an event that already exists. I felt that it would be difficult to get primary research for this and I decided that I would like to create something a bit closer to home, so I have chosen the '7stanes' bike park in Scotland - 'stanes' meaning stones. This is a series of 7 parks in South Scotland that specialise in mountain biking and are world famous in the sport.


I now intend to create an event for the park - this could be an opening event or an ongoing event - and create an advertising campaign for it by using a selection of imagery related to the region, including maps and traditions of the country.